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IMPRINT

YOUR RIGHTS AS A SUBJECT

 

General information

 

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.

 

Data collection on our website

 

Who is responsible for data collection on this website?

 

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

 

How do we collect your data?

 

On the one hand, your data is collected when you communicate it to us. This can, for example, be data that you enter in a contact form. Other data is automatically recorded by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter our website.

 

What do we use your data for?

 

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

 

What rights do you have regarding your data?

 

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

 

Analysis tools and third-party tools

 

When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration. You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.

 

General information and mandatory information

 

data protection

 

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

 

Note on the responsible body

 

The responsible body for data processing on this website is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

 

Revocation of your consent to data processing

 

Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. An informal message by e-mail to us is sufficient. The legality of the data processing that took place up until the revocation remains unaffected by the revocation.

 

Right of appeal to the competent supervisory authority

 

In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link:https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

 

Right to data portability

 

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done to the extent that it is technically feasible.

 

SSL or TLS encryption

 

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

 

Information, blocking, deletion

 

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.

 

Objection to advertising mails

 

We hereby object to the use of contact data published as part of the imprint obligation for sending unsolicited advertising and information material. The site operators expressly reserve the right to take legal action in the event of unsolicited advertising being sent, such as spam e-mails.

 

Data collection on the website

 

cookies

 

Some of the websites use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted. Cookies that are required to carry out the electronic communication process or to provide certain functions you want (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behaviour) are stored, these are treated separately in this data protection declaration.

 

Server log files

 

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

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  • Browser type and browser version

  • Operating system used

  • Referrer URL

  • Host name of the accessing computer

  • Time of server request

  • IP address

 

This data is not merged with other data sources. The basis for data processing is Art. 6 Paragraph 1 lit. f GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

 

contact form

 

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent. The data entered in the contact form is therefore processed exclusively on the basis of your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation. The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

 

Processing of data (customer and contract data)

 

We collect, process and use personal data only insofar as they are necessary for the establishment, content or change of the legal relationship (inventory data). This is based on Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. We collect, process and use personal data about the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill the user. The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

 

Embedding external media

 

YouTube

 

Our website uses plugins from the Google-operated YouTube site. The site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. You can find further information on the handling of user data in YouTube's data protection declaration at:https://www.google.de/intl/de/policies/privacy.

 

vimeo

 

Our website uses GGF: Plugins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. If you visit one of our pages equipped with a Vimeo plugin, a connection to the Vimeo servers will be established. The Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA. If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account. Further information on handling user data can be found in Vimeo's data protection declaration at:https://vimeo.com/privacy.

 

Google Web Fonts

 

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly. For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font will be used by your computer. You can find more information about Google Web Fonts athttps://developers.google.com/fonts/faq and in Google's privacy policy:https://www.google.com/policies/privacy/.

 

ProvenExpert

 

Elements of the evaluation portal provenexpert.com (Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin) may be used on this website. Data is transferred between our server and the provider's server and cookies are set. Information regarding the handling of your user data can be found in the provenexpert.com data protection declaration: www.provenexpert.com/de-de/datenschutzbedingungen/

Tools for analysis and technology optimization

 

Google Tag Manager

 

This website uses the Google Tag Manager. This service allows website tags to be managed via an interface. The Google Tool Manager only implements tags. This means: No cookies are used and no personal data is recorded. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been carried out at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.

 

Google Analytics

 

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google Analytics cookies are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

 

IP anonymization

 

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

 

Prevent storage of cookies

 

You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:https://tools.google.com/dlpage/gaoptout?hl=de. You can also select or deselect some cookies and the associated data collection in the settings of this website: https://beratung-hoefer.de/kundeninfos/datenschutz/#datenschutzbedingungen.

 

Objection against data collection

 

You can prevent Google Analytics from collecting your data by adjusting the privacy settings below. Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

 

Order data processing

 

We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

 

Google Ads (including conversion tracking)

 

This website uses Google Ads including the "Conversion Tracking" function. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an offer from Google in which advertising is displayed in the search results for a fee. Here, Google mainly shares non-personal data with us, for example the total number of users who viewed and clicked on ads in Google Search. With the help of the "conversion tracking" function, Google and we can also understand whether the user has carried out certain actions. For example, we can evaluate which contact forms have been filled out and sent or which buttons have been clicked. As part of the entire data collection via Google Ads (including conversion tracking), we do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of Google Ads and in particular the "conversion tracking" function is based on Article 6 Paragraph 1 lit. f GDPR. As the website operator, we have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising. If a corresponding consent was requested (e.g. consent to the storage of cookies), the processing takes place exclusively on the basis of Article 6 Paragraph 1 lit. the consent can be revoked at any time. You can find more information on Google conversion tracking in Google's data protection regulations:https://policies.google.com/privacy?hl=en. In addition, this data protection declaration applies to so-called lead extensions or assets. These enable direct contact with us as part of Google Ads advertising, even without visiting our website. Further information on data processing by Google can be found here:https://policies.google.com/privacy

 

affiliate programs

 

No affiliate programs are currently being used.

 

Newsletter and email marketing

 

Frequency of the newsletter

 

Unless otherwise stated on the entry form, we send out newsletters at irregular intervals, but no more than 12 per calendar year. In addition, we reserve the right to adjust the frequency at any time after notification. With each announcement, readers are advised of the option to end the current subscription.

 

newsletter data

 

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected or only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation. The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you have canceled the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the members' area) remain unaffected.

 

Active Campaign

 

This website may use the services of the email marketing provider ActiveCampaign, 1 N Dearborn, 5th Floor, Chicago, IL 60601, USA, for the manual and automated sending of emails. Subscribing to the e-mail distribution list is voluntary. It requires consent to the transfer of your email data to ActiveCampaign. If you do not agree to this, you cannot use the e-mail service. Your e-mail address will be collected, stored and used in order to be able to send you content on personal development and online business strategies by e-mail. ActiveCampaign guarantees the technical processing of contact management and sending emails. According to ActiveCampaign, customer data is not passed on to third parties, but can be made accessible by order of state investigative authorities. The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the emails. The legality of the data processing operations that have already taken place remains unaffected by the revocation. For more information, see Active Campaign's privacy policy at:https://www.activecampaign.com/privacy-policy/. Conclusion of a contract for order data processing: We have concluded a contract with ActiveCampaign in which we oblige ActiveCampaign to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://www.activecampaign.com/gdpr-updates/.

Online presence on social media and third-party websites

This chapter was created on the basis of the data protection generator by RA Dr. Thomas Schwenke created (link to source).

 

Other online presences

 

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them about our services there. We would like to point out that user data can be processed outside of the European Union. This can result in risks for users, for example because it could make it more difficult to enforce user rights. Furthermore, user data is usually processed for market research and advertising purposes. For example, user profiles can be created from user behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

 

processing of personal data

 

The processing of the personal data of the users takes place on the basis of our legitimate interests in effective information of the users and communication with the users in accordance with Article 6 Paragraph 1 lit. f GDPR. If the users are asked by the respective providers for their consent to data processing (i.e. by declaring their consent, e.g. by ticking a check box or confirming a button), the legal basis for the processing is Article 6 Paragraph 1 Letter a., Article 7 GDPR. For a detailed description of the respective processing and the possibility of objection (opt-out), we refer to the following linked information from the providers. Also in the case of requests for information and the assertion of user rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

 

Overview of providers

 

 

 

 

External service providers and cooperation partners

 

If necessary, we work together with external partners. As a rule, you as a customer will be informed in advance. In these cooperations, personal, non-sensitive customer data is shared unless the customer expressly objects to this. Details on the exchange of data are recorded in writing in contracts for order processing and can be viewed on request. Questions about this will of course also be answered in detail. The personal data transmitted as part of this cooperation usually includes IP addresses, access data, real names, e-mail addresses and various anonymous and non-anonymized end customer data. Exceptions and supplements are specified in individual cases or can be requested at any time. Further information - if available - can be found in the data protection declarations of the subcontractor or can be requested.

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LEGAL STATUS: 01/01/2023

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